Jake Burton speaks out on Love graphics
Some time ago we did report about the Burton Love snowboards and debate around the graphics. Now Jake Burton and his wife Donna speaks out on the matter. But they don´t have too much to say.
Sure you might listen to Jake Burton when he says the graphics are not pornographic. But if you saw the exact same images in a porno mag you would call it porn. Yes, it´s all about how you read the signs and in what context they are shown. But you don´t need to be a semiotics expert or a rigid feminist to see that the graphics – and hence Burton – represents women commercial in a way I thought was more or less impossible 2008. The problem is as always with this sort of pictures: the image reduces the woman to her body only and that body is there only for sex and for the male gaze. And this seems to be a discussion that the owners of Burton refuses to take.
Yes, you can say that the Love graphics are in a tradition of controversail design that always have been represented within snowboard and skateboard. But again – I don´t think that´s the point. Buy and support Burton or not? That´s your own decision. For myself – I´m not going to buy Burton for a long while.
November 26th, 2008 at 13:32
[…] unknown wrote an interesting post today onHere’s a quick excerptYes, you can say that the Love graphics are in a tradition of controversail design that always have been represented within snowboard and skateboard. But again – I don´t think that´s the point. Buy and support Burton or not? … […]
November 26th, 2008 at 18:46
[…] Jake Burton speaks out on Love graphics The problem is as always with this sort of pictures: the image reduces the woman to her body only and that body is there only for sex and for the male gaze. And this seems to be a discussion that the owners of Burton refuses to take. … […]
November 28th, 2008 at 2:34
“the image reduces the woman to her body only and that body is there only for sex and for the male gaze”
big deal… so many of women use their body for that purpose, why should guys feel bad that
November 29th, 2008 at 0:00
[…] Jake Burton speaks out on Love graphics The problem is as always with this sort of pictures: the image reduces the woman to her body only and that body is there only for sex and for the male gaze. And this seems to be a discussion that the owners of Burton refuses to take. … […]
December 9th, 2008 at 6:14
[…] Jake Burton speaks out on Love graphics | KiNK.se […]
November 20th, 2009 at 21:28
[…] Bang with the Love snowboard. And no – we havn´t changed our minds and we still think this graphic is […]