Adicolor by Vincent Skoglund

Back in 1983 Adidas introduced a new concept in sportswear, the Adicolor. The Adicolor was totally white footwear presented with weatherproof and quickdrying pens. The idea was to allow the consumer to create his own unique pair of shoes. Now in 2006 the Adicolor is back.

Last year the photographer Vincent Skoglund travelled around the world shooting photos of adicolor creative partners and their surroundings. The result is a really nice exhibition of photos. If you’re in stockholm Vincent has vernissage tomorrow (may 5th) at “Wetterling Gallery” and the exhibition ends may 7th. The photos can be seen and bought online if you’re interested.

Adidas Adicolor
Adicolor exhibition by Vincent Skoglund

Vincent Skoglund Adicolor
Photo: Surface to air – Vincent Skoglund

One Response to “Adicolor by Vincent Skoglund”

  1. Vincent Skoglund- Undefined « Nemo Productions & Photography Says:

    […] with back to back commitments of very different kinds. Something like this:1. Paris opening of the Adicolor exhibition. 2 days.2. Vermont. Shooting, read hunting, Shaun White at the US open. During the pipe contest. […]

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