Music players, a sponsorship waiting to happen
If you watched the olympic halfpipe contest you might have noticed that many of the riders were listening to music during their runs. Their uniforms provided by burton have integrated speakers in the hood and control panel on the sleeve. The players themselves were the riders own, giving iPod and Apple free marketing and publicity.
Here is what Shaun, Hannah and Gretchen listened to during their runs.
Shaun White: Back in black – AC/DC
Hannah Teter: Communicate with her boyfriends band
Gretchen Bleiler: Holiday – Green Day